Written by: FrankieSchlosser

Category: Blog

Published: July 27, 2024

What has always been the simplest way to generate new business? Referrals from existing customers with their friends and families.

Creating raving fans who sing your praises to others is both least expensive & most productive form of advertising. Most people tune out traditional means of advertising. Only 1 1 in 6 television commercials actually generate a confident return on investment. No one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision using the input of family and friends Social Media Management agency.

Social media marketing provides the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The common Facebook user has 130 friends and is linked to over 80 Pages, Groups, and Events. Over 1 billion tweets go out every week. YouTube has over 100 million views each day. The potential for your message to be spread by raving fans is more frequent today through social media marketing than any other time in the annals of business. Can your organization afford not to take part in this marketing revolution?

If you are like me, you study from making mistakes. However, if you can study from the mistakes of others, then you will achieve success quicker. Why not study from the mistakes of others? Here are

make when attempting to create and implement a social media plan:

I’ll figure it out as I go- the biggest time waster is going right into a social media marketing campaign without the plan. Take time to get educated on social networking sites. Not all sites were created for businesses. Also, once you learn a site, learn all the benefits of the site. Correcting mistakes is very time consuming and will result in many business owners abandoning their plan and walking away from the strategy. Instead, learn the basics of setting up these site, understand the different options, and spend your time engaging rather than fixing problems. There are good online educational programs out there that are designed to teach business owners on how to create and implement a social media plan.

Let’s add 100 sites in one day- it’s tempting to venture out and develop a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this strategy is that should you grow too fast, you won’t be able to keep up with all the great things about each site. The best approach is to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, take part in events, and build relationships others. If you set up 12 at once, you will not be as active and your lack of participation could defeat your current goal. It’s better to have 1 or 2 2 completely utilized social media sites than 100 poorly designed and ignored platforms.

Profiles don’t matter- users of social media marketing won’t engage with people who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will see you before they find your site. If they find your site and you also have a pic of your logo, no pic, or very little personal information, then they will likely ignore you. Your profile is your first impression, so be creative, be thorough, but most of all, be personable.

Here’s the pitch- here’s the largest stumbling block for most beginning marketers. After they have an audience, they feel compelled to broadcast their message to the masses. This kind of media is a huge mistake and you will be ignored if you try out this on social media. Traditional one way marketing practices are a dying breed and trying to imitate these ineffective methods on a fresh medium will yield exactly the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field in which you are practicing. For example, if you are an agent, instead of promoting yourself as well as your site, educate homeowners on what they can do to market a house themselves. The truth is, only a small percentage of individuals will act on do-it-yourself content. By providing valuable information, you’ll become an expert on the subject. Then, when the reader is preparing to sell her or his house, they will probably ask for your services.

Same method of communication- not everyone receives information through exactly the same medium. Some people like to read, others like video, plus some people will be attracted to pictures on your site. The key is to mix up how you post. If you to put it simply out a blog every day, your followers will become blind to your communication method. Change it out up a little. In case you have a blog 1 day, then put up a straightforward video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.

Peaks and valleys- be consistent in your social media marketing activity. This doesn’t mean that you have to make posts multiple times every day. But if your goal is to make 30 Facebook posts per month, you’ll find it’s easier to have 1 post each day than 3 days with 10 posts.

Take action all yourself- did you ever have multiple email accounts? I used to have a hotmail, yahoo, and gmail account that I’d use to talk to people. Needing to log into multiple accounts every day to check on the emails became annoying, frustrating, and ineffective. The fact is, it became to time consuming to do this and I hardly ever used my email. However, once I learned to load all of my email accounts into Outlook, I could efficiently check and utilize the benefits of email. The same applies to social media. If you have to log into and log from 5 different social media marketing sites each day, it’ll become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools that may enable you to log into all your social media makes up about interactions may be the easiest way to make sure that you consistently implement your social media plan. Again, there are a few good all-in-one social media dashboards that will enable you to streamline your accounts and social media efforts.
In summary, if you’re a small business owner looking to create a social media marketing plan for your business, you then absolutely should educate yourself on how to utilize the technology and find tools to assist you in the daily utilization. If you don’t know how to create a house and you don’t have a hammer, that house isn’t likely to get built. By taking the steps listed above in this posting, it will be easy to quickly and effectively create & implement your personal profitable social media marketing plan.